PAVE Hershey's Store-Within-A-Store

This HERSHEY’S store-within-a-store is designed to introduce a futuristic approach to advertising. The act of purchasing chocolate will be transformed to a multisensory journey. This design reflects HERSHEY’S commitment to connection, quality and delight. Consumers will be welcomed into an environment that engages all the senses; featuring warm lighting, tactile finishes, and a playful ambience. Through the integration of technology and artificial intelligence, displays will feel intuitive and personalized. Each area of this HERSHEYS store will create a special moment where brands are blended together to create HERSHEYS identity. achieving an immersive and unforgettable experience that will encouraging customers to return. Positioned as more than just a candy company, HERSHEY’S will delight customers, adding a treat to their day.